Started as Fabulis, now converted to Fab.com, has launched a set of mobile apps for iPhone, iPad, and Android users.
With these apps, Fab.com shoppers can quickly browse the latest flash sales, drill down into item details and make purchases on the go. Users will get daily notifications when new sales go live as well as notifications when items in their shopping carts are expiring.
The app also comes with useful sharing mechanisms for Facebook and Twitter and a calendar of upcoming flash sales.
This interesting set of applications is available free of charge in the Android Market and iTunes App Store.
“Currently 18 percent of traffic to Fab.com comes from mobile devices, all through the mobile web,” a Fab.com spokesperson wrote to VentureBeat.
“In addition to improving the browsing experience for its mobile users, Fab expects the introduction of native apps for iPhone, iPad and Android to increase conversion from mobile sales.”
Fab.com is on a road leading to success with its launch (last month) of pop-up shops, online stores that focus on a special, specific theme and that last for 30 days in contrast to the site’s usual 3-day shelf life for flash sales.
“We never in our wildest dreams expected to grow this fast,” wrote CEO Jason Goldberg in a recent blog post. “This is fun.”
So what’s next for Fab.com? Goldberg says we can expect the young company to unveil “new innovations in the area of social commerce like never seen before on any website or service” fairly soon.