Apple is likely to hold and event at the end of the running month in New York City. The event is not going to be about launching either iPad3, Apple’s much rumored interactive TV or iPhone 5. Rather it is about publishing and advertising. It may be bit sad for them who thought the company is going to announce a new iDevice. But don’t worry, that time will come soon also.
Apple’s Senior Vice President (SVP) of Internet Software and Services, Eddy Cue, is in charge of this event. His media units such as iTunes, iAd, iCloud, App Store, and iBookstore and his designation describe the kind of event Apple wishes to pull in NY City.
Source: All Things Digital