Kony 2012 is a 30 minute documentary video uploaded on YouTube by Invisible Children. Under the direction of Jason Russell the film explores the efforts to capture and end the reign of Ugandan gurilla group leader, Joseph Kony.
Kony heads the LRA (Lord’s Resistance Army) which is known for murdering and raping the innocent civilians. Even the LRA is also accused for cannibalism. Kony is also blamed for forcing some 65000 children to work for him.
Kony 2012’s site reads “Invisible Children’s Kony 2012 campaign aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. In this case notoriety translates to public support. If people know about the crimes that Kony has been committing for 26 years, they will unite to stop him.
Secondly, we want Kony to be famous so that when he is stopped, he will be a visible, concrete example of international justice. Then other war criminals will know that their mass atrocities will not go unnoticed or unpunished.”
Kony 2012 YouTube video has been viewed 55 million times over the last four days. The traffic came from Asia, North and South America, and Europe. And the majority of these viewers were America teenagers and less traffic has been generated from Africa, so far at least.