Proview Technology selected the best timing to send an open letter to Chinese resellers and distributors demanding to stop selling the iPad. The move came after Apple revealed its faster and enhanced version of iPad on March 7.
Proview Technology is involved with Apple over trademark infringement of “iPad”. Both companies are waiting for a key ruling from the high court of Guangzhou.
The letter reads “Anybody who continues to do so will be seen as intentionally infringing rights and the company will adopt the most severe measures by taking legal action.”
The out-of-the-court solution Proview has suggested the compensation money that Apple will have to pay in order to keep the trademark running under its umbrella. The compensation money will be paid to Proview’s creditors, experts view that.
Among Chinese firm’s creditors are Bank of China Ltd, China Minsheng Banking Corp Ltd, China Development Bank, China Guangfa Bank, Bank of Communications Co Ltd, Shanghai Pudong Development Bank Co Ltd, Hua Xia Bank Co Ltd and Shenzhen Pingan Bank.
China is the second largest market by revenue for Apple after US. The ongoing battle has dropped the sales for some of the iDevices already. The longer this battle moves into time, the longer Apple will have to be patient.