Surely it doesn’t feel very good knowing that you’re making millions of dollars in one line of your business and you company is struggling hardly to find its feet in another business division from years. The same situation is confronted by Microsoft regarding to its efforts to earn repute in smartphones market.
World’s most used operating system maker joined Nokia, another underdog of latter-day, last year in a bid to dent the domination of Apple and Android based devices. But so far things aren’t seen to be working in their favor. The release of Lumia 900 on AT&T this Sunday is deemed very crucial for both companies that are stumbling.
The home of Windows Phone apps, Marketplace, contains some 70,000 apps at the moment but this low number of app worries Microsoft seeing 600,000 apps hosted by Apple and 400,000 by Google. Most probably the reason why Microsoft has announced incentives to attract developers to make popular apps for their Windows Phones.
The offer will come in shapes of free phones for devs, prime spots in the Marketplace and Windows Phone advertising. Microsoft will also finance some popular apps to be written, and this is what has encouraged Foursquare team to write a Windows Phone version of its social networking app. Cheezburger Network felt attraction towards this handsome offer and agreed to make an app for Windows platform.
Despite these efforts big names are still amiss on the app store for Windows Phone but incentives may attract devs from all over the world to work on still-immature and unproved platform. We wish very good luck to both, Nokia and Microsoft.