Dolby Laboratories and Philips Electronics are getting their heads and money together to introduce a new kind of format they call 3D HD format that will take the 3D experience of end-user to another level of excitement.
Dolby with its 3D technology wants to introduce a standard of 3D HD video that people would refer to due to its high quality just like they do in case of audio. Both companies will be working on this new 3D format to bring it on today’s glass based and future’s glass-free displays. And of course, you would need a 3D enabled device (smartphones, tablets, PCs, TVs) to have Dolby 3D tech working on it.
Notwithstanding, there are dozens of Hollywood movies that are being made in 3D technology these days but it still requires a push to become to crop up as mainstream form.
Ruud Peters who is the Chief Intellectual Property Officer at Philips said, “By unveiling Dolby 3D, we introduce a 3D HD format capable of powering glasses-free 3D displays of any size, enabling broadcasters, operators, content aggregators, and device manufacturers to deliver HD-quality 3D on any device.”
There is no time given by the involved companies when this format will be outed.
Source: Dolby
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