Smartphones cameras may have started attracting some independent and amateur filmmakers but point-and-shoot cameras still sustain a particular market. With Canon and Nikon being the top choices for professional photographers a cadre of companies is trying to raise its profits by bringing all those features of DSLRs into compact digital cameras.
Panasonic, Sony, and Olympus are three major point-and-shoot camera makers that are harvesting their hopes into making mirrorless digital cameras by embedding features of low-end DSLRs into their compact camera devices.
Unlike a professional photographer who seeks top image quality with manual control for creativity and can afford the expensiveness of those DSLRs, a regular guy cannot afford them as well as he doesn’t necessarily needs such top features. So, he goes for compact cameras that satisfy his needs and don’t empty his pockets as well.
According to International Data Corp (IDC) the fivefold increase in the shipment of compact cameras is expected by 2015. The research company also forecasts the 60% growth in the shipments of mirrorless cameras.
In North America and Europe, mirrorless cameras are accounted for 16.4% and 18.7% respectively. In Japan, females are observed more prone to the art of photography than males. Camera manufacturers like Panasonic and Osaka are targeting them by introducing new range of colors for camera bodies such as “fiery pink” and “sensual brown”, also, special media campaigns are designed to lure the female customers.
Panasonic also experimented with the same strategy in the US by placing in its cameras in female oriented retail stores and advertising in the print and electronic media. And it worked.
The camera maker said 75% of the male customers are inclined towards SLRs whereas 70% of mirrorless cameras’ buyers are females.
As I have stated above, mirrorless cameras do not inherit top image quality due to their small sensors as compared with large image sensors and interchangeable lens of DSLRs. The market of DSLRs cannot be dented compact cameras because both have separate markets to catch. Digital SLRs are lucrative for the makers since professionals photographers have to buy interchangeable lenses and other accessories in order to fulfill their purpose, on the contrary, the mirrorless cameras don’t require such formalities.
Concluding, with the manufacturers like Canon and Nikon who are on the safer side with their specialty in making DSLRs other companies that seek profit from low and mid range cameras must become more and more innovative to remain and sustain in this fast changing business.
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