Probably I got over excited when Spotify sent press invites about special announcement, or maybe I am not getting what the music streaming service hopes to gain from its recent partnership with Coca-Cola.
In this unusual partnership Spotify will be “the key underlying technology for Coca-Cola Music globally”. We can hope dedicated apps soon. The soft drink maker will “integrate Spotify into its Facebook presence”.
Spotify is gaining popularity every day. It added 500,000 subscribers to its service after it became available on Facebook. Almost a week ago Spotify announced that its users will be able to exclusively access the albums and songs of Red Hot Chili Peppers.
I think in the future TV commercials of Coke we will see people Spotify-ing.