With almost three months away from today, London Olympics, advertisers are eyeing on the social media to create the buzz not for the event itself but for their brands to lure more and more consumers to buy their products.
It is not dubious that Facebook is the top runner in this game with Twitter and Pinterest coming after. Though, there is no revealing of the budget advertisers are spending on the ad campaigns to be run on the social media but I am sure it’s in millions.
Samsung has launched its “How Olympic Are You” campaign on Facebook and Coke is joining the party with “Move to the Beat”, a campaign that is based on a song created by created by DJ Mark Ronson and singer Katy B. Fans.
Procter & Gamble is saying “Than You Mom”, to all those mothers who have raised Olympics athletes worldwide, as you have seen in the video above.
By engaging users on Facebook with such campaigns means attracting millions towards the product promotions each company is introducing for this mega event in London, leading them ultimately to buy those products.
FB does has that potential as figures from comScore’s show us that some 794 million had visited the leading social network by the end of last year, and they were estimated (each of them) to have spent more than 6 hours on the site.