Philips had a greener solution to enter and win the Bright Tomorrow competition when US Department of Energy (DoE) demanded the firms to come up with an energy efficient alternative for a 60-watt incandescent bulb.
The LED bulb that swaps filaments for light emitting diodes to produce light can last for 20 years. These bulbs will be put on sale from today, the Earth day, at the price of $60 a piece. Albeit, Philips has managed to persuade some retailers to offer discounted rates to customers who will get to pay $20 only.
Fluorescent lights often pose competition for LED bulb, the reason why DoE wants to replace them all with more efficient bulbs that save energy, by 2014. The government has also planned to ban the 40 watts bulbs by that same year.