Facebook has recently started to test a certain system that enables its users to pay to promote or highlight posts.
Users are required to pay a small fee and they can be sure of the fact that the information they intend to post on the social networking postal is very much visible to their colleagues, family and friends.
The testing has been initially carried out among various Facebook users residing in the region of New Zealand. According to Facebook, the objective here is to see if the users are really interested in paying something to get their particular information flag up.
When the New Zealand Facebook users find out about this new feature, they initially considered it to be a con trick which required users to pay for it. However, later on a Facebook spokesperson confirmed that it is a genuine offer.
The spokesperson further added that Facebook has been continuously testing several new features across the portal. This one is merely to gauge user’s interest in this approach of sharing with their family and friends. Various other methods were also tested. These would see a range of varying charged being levied to make a particular post appear more visible. Comments on the tests implies they highest price initially charged was around $2 whereas others cost 50p or 25p.
All the payments could be easily made via PayPal or credit card. It was also stated that some of the approaches carried out by Facebook would incur a fee whereas other would be highlighting the posts all for free. There has been no information about when this particular test would end or if it is going to be carried out in other regions.
This is yet another tactic opted by Facebook to help increase its revenue, and certainly will come up with numerous other identical ideas too.