It seems that Amazon has fully planned to push back Google and Apple in 3D mapping business, because the popular online retailer has recently finalized a secret deal to acquire 3D mapping startup, UpNext.
UpNext, developed by four classmates in New York in 2007, has already outed numerous apps on iOS and Android. Its mapping technology covers more than 75 cities out of which 23 offer highly interactive 3D images. Through the 3D mapping system, users are provided with point to point directions and detailed cities’ overview.
Previously, Amazon had not any mapping service of its own and acquiring the startup clicks my mind as the Internet retailing giant is going to boost its chances of success for the rumored upcoming version of Kindle Fire. Unavailability of any built-in map app on Kindle Fire it had moved the users towards downloading third-party apps.
The officials have avoided to comment on the news. However, analyses show that UpNext can be a strong future step of Amazon to develop 7 and 10 inch tablets.
Source: Gigaom
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