How consumers think, adopt, consume certain goods and services on priority bases is the secret every business organization yearns to know about. Every single year a number of surveys are conducted to dig deeper into knowing about consumer behavior, so to improve and enhance the quality of offered products by conglomerates.
Dr. Lucas Parra who is a biomedical engineer at City University of New York (CUNY), devised a system in which he tested a number volunteers’ engagement into watching Alfred Hitchcock’s classic “Bang! You’re dead”. Their brain activity was monitored by using a cap having multiple electrodes that were attached to an EEG monitor.
Scientists noted that during the time of strong visuals and meaningful transitions the brainwaves of volunteers peaked for a second or more but then it dropped, in other words the stimuli stopped working on them. The CUNY team re-edited some of the scenes from the movie and repeated the same test which didn’t produce results as it had earlier.
The experiment is a next step in the notion of neuromarketing in which brain signals are monitored to check the consumer’s reaction toward certain adverts, a technique used to target the exact audience.
Mind readers from the NY’s university are hoping to get more précised output from their future in-lab experiments.