To get some attention to their search engine, Bing, Microsoft is trying the age old marketing gimmick, the blind testing. Microsoft is confident that in a blind test google will lose by a huge margin. Microsoft believes that the reason for Google’s popularity is habit. Users over the years have gotten used to going for Google as soon as they encounter something unknown to them, be it as trivial as spellings. “Googling” is pretty much an official term now. We all come across website like let me google that for you but I have never heard of let me Bing it for you or any of its likes.
The Bing it on challenge, lets you search the internet for 5 different terms. Search results are shown side by side and you have a chance to decide which side has the better results. I don’t want to influence you in any way, but I tried it 3 times and Google won every time.